Mobile commerce offers great deal potential, but like many technology trends, it may take time to really catch on. If your business is looking to implement mcommerce, there are some important factors to consider beyond the technology. First and foremost, think about your customer, and the customer experience. CIO.com's Jeff Vance features Mobiquity Vice President of Mobile Insight, Gene Signorini, in his article on the coming age of mCommerce.
